In 1852, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873. Today, we call them «blue jeans.

What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in—they lived their lives in, too. But Levi’s® are more than that. They’re the purest wearable form of authentic self-expression. They bear the markings of life, the shapes of our bodies, the memories of our adventures.

Today, Levi’s® continues to be dedicated to creating clothing and fabrics that last. In addition to denim pieces, Levi’s® leads the way by producing durable non-denim garments, such as chino pants, blouses, or t-shirts with the iconic batwing logo, as well as many other essential items with impeccable fit and fabric quality, at unbeatable prices. The aesthetic is classic and versatile, and  Levi’s® clothes are designed to fit our demanding daily life and help us move with comfort. With unique stretch fabrics, the clothes are straightforward, uncomplicated, and never compromise on comfort or quality. Timeless styles for life’s most significant moments.

Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. We have some 500 stores worldwide, and our products are available in more than 100 countries.

Fais Group has taken on the representation of the American denim brand, handling the distribution of its products in Greece and Cyprus.

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