It all began in 1996 when Kevin Plank, then head of the football team of the University of Maryland, noticed that the cotton jerseys he used to wear during training, felt wet and heavy due to sweating. A thought passed through his mind about a technically superior t-shirt that embraces the body without absorbing moisture. A sports t-shirt that works with the body to regulate temperature and improve performance.

Under Armour is world-renowned as a pioneer in technical athletic clothing, footwear and accessories, specially designed to keep the athletes cool, dry and lightweight during a race or training.
The technology behind the wide variety of Under Armour products for men, women and children can be complex, but the rationale for enjoying the benefits of the products is quite simple: the HeatGear® series is ideal for when it’s hot, the ColdGear® for cold weather and the AllSeasonGear® range for intermediate temperatures as it adapts easily to the weather.

Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without.

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