For a solid decade, the unique architecture of retail shops stands out through more than 1,700 authorized Swarovski boutiques and Swarovski outlets in all major fashion capitals around the world. Swarovski joined forces with the famous designer Tokujin Yoshioka, who inspired this charming architecture present in the Swarovski retail shops. The idea unfolds around the theme «Crystal Forest», which highlights the infinite possibilities of the crystal and illustrates the company’s strong ties with nature. Inside the boutique, the surfaces steal the show as
the «Crystal Forest» comes to life: all the walls are covered with white relief prisms in various lengths that reflect light.

The New Swarovski is a Wonderlab where magic and science meet. Swarovski unifies all parts of its organization under one spellbinding idea and brings forward a wondrous new world of crystal craftsmanship. Founded in 1895 in Austria, the company designs, manufactures, and sells the world’s highest quality crystal, genuine gemstones, Swarovski Created Diamonds and zirconia, jewelry and accessories, as well as crystal objects and home accessories.