About NYX Professional Make Up

It’s a brand for everyone! This was the goal of the young American-Korean founder who launched the NYX Professional Makeup brand in Los Angeles in 1999. Her dream? To give ‘make up junkies’ the best tools to express themselves through makeup, at really approachable prices. Slowly but surely, the brand that has been named after the Greek goddess of the night, grew and began to encourage the development of professional make up, via trade shows and make up schools, giving professionals the chance to fills their kits with high quality make up at very good prices.  Soon enough, self-taught make-up artists, influencers and beauty buffs, fell in love with the brand and began to post selfies, tutorials and DIY videos online. The result? An exceptionally fast growing make up range, facilitated by make-up chameleons the world over! Today, the NYX Professional Makeup community enjoys more than 10 million followers on Instagram and around the world, and enjoys third place in terms of global followers and first place when it comes to YouTube mentions.