Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, Ren? Lacoste, who created the first polo shirt ever, initially for himself and for his friends, to be both relaxed and elegant on and off the tennis courts. Nicknamed the Crocodile by the press in the late 1920’s when he was a multiple Grand Slam tennis champion, Ren? Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt. Lacoste is famous today for its iconic polo shirt, available in a wide color palette every season, but more broadly offers a full range of clothes and accessories for men, women, and kids